Meet Christopher Tammearu - Retail Sales Training Guru
who has mastered the art of Retail Sales Training through grit, ingenuity, and an unrelenting drive for results. His career spans high-stakes challenges that would make most people throw in the towel; from hustling cell phone plans at a busy mall kiosk to leading multi-state market expansions and building powerhouse sales teams in retail. Time and again, Chris has proven his ability to take on the toughest environments and emerge victorious.
“I don’t make excuses for underperformance, and I don’t tolerate them either. Success isn’t about luck—it’s about strategy, execution, and never accepting defeat.”
Chris discovered his passion for the Home Furnishings retail industry in 2014, working for both large companies and small, privately-owned businesses over the years. One glaring issue stood out across the board: NO REAL SALES TRAINING! Companies were quick to blame external factors like the economy, housing market, or consumer confidence for their weak performances, but they consistently failed to address their own shortcomings in developing true sales skills internally. Employees were written up, fired, or left to flounder with little support, while stores closed their doors because they couldn’t adapt.
In 2024, after witnessing yet another wave of excuses and collapses, Chris decided to take action. He founded Tammearu Consulting Group with a mission to help Home Furnishings Retailers break the cycle of underperformance and turn their businesses into recession-proof sales machines. The firm focuses on developing strong sales processes, coaching teams to peel back the layers of “no” and uncover customers’ true pain points, and teaching retailers how to thrive in tough markets.
Chris’s philosophy is simple: everyone is a buyer—it’s just a matter of finding their hot button. By taking control of the sales process and moving beyond clerking transactions, he has transformed struggling stores into industry leaders and helped entry-level employees become top performers, business executives, and entrepreneurs.
Chris’s expertise spans B2B sales, real estate investing, and coaching small to medium-sized retailers, all tied together by a relentless focus on results. When your business is ready to stop surviving and start dominating, Chris is the coach who can make it happen.
Are You Looking for Expert Retail Sales Training?
Are you the Owner or GM of a Home Furnishings & Décor Retailer and ready to revolutionize your sales strategy, SMASH your sales targets, exceed your monthly budgets, and scale up? Schedule a free consultation now to learn how you can level up your sales reps into TOP WRITERS and start SMASHING your sales targets without improving your current door traffic by turning your “bad ups” into SALES🏷️